The campaign film for BoohooMAN with WBO cruiserweight world champion Lawrence Okolie, shot in the lead-up to his Wembley Stadium fight. Part of BoohooMAN's athlete-led campaign run, aimed at connecting the brand to top-tier boxing and British sporting culture. Camera work built around the intensity of fight prep. Gym light, movement, portraiture. The Brief: Make the product wear like athletic armour without ever cutting to a "product shot.”